The number of music service
providers operating with a regular ITSRIGHT licence is growing, thus developing
sound design projects for their retail customers in compliance with the rules
protecting neighnouring rights (updated list here).
Music today represents a key element
in retail marketing strategies. More and more shops, retail chains and B2B
companies are choosing to use instore radio services or sound design projects
to support their brand communication.
By relying on ITSRIGHT-licensed
music service providers, these businesses can be sure of broadcasting a quality
record repertoire in full compliance with the law.